
taviancrestwick
Certified Meta Ads Expert and Real Estate Lead Generation Specialist
Skills

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Work experience
Senior Performance Marketing Specialist
ApexStore.pk • Freelance
Jan 2026 - May 2026 • 4 mos
Designed, launched, and managed over $50K in targeted Meta advertising spend specifically for regional residential real estate agencies, achieving an average cost-per-lead reduction of 28%. Formulated hyper-local geographic targeting strategies using advanced radius mapping and demographic profiling to capture active home buyers and property sellers. Engineered high-converting Facebook Instant Forms and custom landing page funnels that streamlined lead qualification workflows for sales teams. Integrated automated lead tracking systems with agency CRMs via Zapier to ensure instantaneous follow-ups and maximize conversion rates. Conducted continuous A/B testing on ad creatives, headlines, and audience segments to consistently scale positive campaign ROI.