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tayyab_gagvi

Tayyab

@tayyab_gagvi

Digital Marketing Strategist, Ecommerce Growth Expert, Google Ads Meta Ads

Pakistan
About me
I’m Tayyab, an eCommerce Growth & Performance Marketing Specialist with 5+ years of hands-on experience helping brands scale profitably across paid media, marketplaces, and organic channels. In my career i have managed $10M+ ad spend. I focus on building reliable growth systems—where data is accurate, tracking is clean, and every marketing decision is tied to revenue, efficiency, and long-term scalability. Managing everything from small test budgets to large-scale monthly spends across multiple markets including the USA, UK, UAE, Bangladesh, and Pakistan.... Read more

Skills

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tayyab_gagvi
Tayyab
Offline • 

See my services

E-Commerce marketing strategy
I will scale your ecommerce brand with profitable meta ads facebook instagram
From$45 / projectMore details
Paid Social Media
I will setup manage and scale tiktok ads campaign for ecommerce
From$55 / projectMore details

Portfolio

Work experience

Digital Marketing Manager & Performance Marketer

ABAM Global General Trading LLC

May 2024 - Present • 2 yrs 1 mo

Managing digital marketing operations for multiple eCommerce brands including Athletix, Brewbot, and Level Fitness. Leading growth-focused paid media strategies across Google Ads, Meta Ads, and Marketplace platforms. Managing monthly ad spends of up to AED50,000+ across performance channels. Developing end-to-end digital growth initiatives, including revenue and performance improvement strategies. Overseeing conversion tracking via Shopify, GA4, Google Tag Manager, and Meta Pixel. Designing and managing social media content strategies, including video ads and creative testing. Conducting CRO audits and landing page optimization to improve conversion rates. Collaborating with operations and customer support teams to align marketing with customer experience. Monitoring ROAS, CPA, and attribution models to scale profitable campaigns.

Performance Marketing Specialist

Aodour

Jun 2023 - Jun 2024 • 1 yr

Spearheaded performance marketing strategies for eCommerce brands across Pakistan and the Middle East. Managed Google Ads, Meta Ads, and TikTok Ads accounts with ROAS-focused scaling. Handled monthly ad budgets ranging from $4–6 million PKR in Pakistan. Created high-converting ad creatives and funnels for brand awareness and sales growth. Implemented GA4, GTM, Meta Pixel, and conversion APIs. Optimized campaigns through audience testing, creative iteration, and bid strategy refinement. Delivered consistent growth across multiple verticals including fashion, cosmetics, and accessories.

Digital Marketing Team Lead | Performance Marketer

The CARS Group Ltd

Jul 2022 - Jun 2023 • 11 mos

Developed and executed paid advertising strategies for automotive and classified platforms. Managed Google Search, Display, YouTube, and Meta Ads campaigns. Led a small team handling creatives, tracking, and optimization workflows. Improved lead quality and reduced CPL through funnel optimization and audience segmentation. Delivered end-to-end performance reports and insights to stakeholders.