
Dave Chris
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Meta Ads & Social Media Marketing Specialist
Fiverr • Freelance
Sep 2025 - Present • 1 yr 1 mo
Client type: Ecommerce, beauty and wellness brands Channels/tools: Facebook, Instagram, Meta Ads Manager, Canva, CapCut, Meta Pixel Built: Product campaigns, promotional creatives, Instagram content strategies, retargeting campaigns and creative A/B tests. Result: Improved campaign conversion rates by 31% across selected campaigns through creative testing and audience refinement. Proof: Anonymized campaign dashboards and before/after creative tests. facebook ads meta ads facebook advertising facebook ads manager meta ads manager instagram ads instagram marketing facebook marketing social media marketing lead generation facebook lead ads meta lead ads sales leads business leads lead generation ads paid social media media buyer facebook campaign meta campaign ad campaign campaign management audience targeting retargeting lookalike audiences custom audiences meta pixel facebook pixel conversions api conversion tracking campaign optimization ROAS optimization CPL optimization CTR optimization A B testing social media strategy social media content content marketing local business ads dental ads medspa ads roofing ads HVAC ads real estate ads legal ads fitness marketing ecommerce ads Shopify Facebook ads B2B lead generation sales funnel appointment booking marketing lead generation expert facebook ads meta ads facebook advertising facebook ads manager meta ads manager instagram ads instagram marketing facebook marketing social media marketing lead generation facebook lead ads meta lead ads sales leads business leads lead generation ads paid social media media buyer facebook campaign meta campaign ad campaign campaign management audience targeting retargeting lookalike audiences custom audiences meta pixel facebook pixel conversions api conversion tracking campaign optimization ROAS optimization CPL optimization CTR optimization A B testing social media strategy social media content content marketing local business ads dental ads medspa ads roofing ad HVAC ads real estate
Paid Social & Content Marketing Specialist
Social Avenue Platform • Self-employed
Feb 2025 - Oct 2025 • 8 mos
Client type: Ecommerce, beauty and wellness brands Channels/tools: Facebook, Instagram, Meta Ads Manager, Canva, CapCut, Meta Pixel Built: Product campaigns, promotional creatives, Instagram content strategies, retargeting campaigns and creative A/B tests. Result: Improved campaign conversion rates by 31% across selected campaigns through creative testing and audience refinement. Proof: Anonymized campaign dashboards and before/after creative tests. facebook ads meta ads facebook advertising facebook ads manager meta ads manager instagram ads instagram marketing facebook marketing social media marketing lead generation facebook lead ads meta lead ads sales leads business leads lead generation ads paid social media media buyer facebook campaign meta campaign ad campaign campaign management audience targeting retargeting lookalike audiences custom audiences meta pixel facebook pixel conversions api conversion tracking campaign optimization ROAS optimization CPL optimization CTR optimization A B testing social media strategy social media content content marketing local business ads dental ads medspa ads roofing ads HVAC ads real estate ads legal ads fitness marketing ecommerce ads Shopify Facebook ads B2B lead generation sales funnel appointment booking marketing lead generation expert facebook ads meta ads facebook advertising facebook ads manager meta ads manager instagram ads instagram marketing facebook marketing social media marketing lead generation facebook lead ads meta lead ads sales leads business leads lead generation ads paid social media media buyer facebook campaign meta campaign ad campaign campaign management audience targeting retargeting lookalike audiences custom audiences meta pixel facebook pixel conversions api conversion tracking campaign optimization ROAS optimization CPL optimization CTR optimization A B testing social media strategy social media content content marketing local business ads dental ads medspa ads roofing ads HVAC ad real estate
Facebook Advertising & Lead Generation Strategist
Northpeak Digital • Part-time
May 2024 - Nov 2024 • 6 mos
NorthPeak Digital | Jun 2023–Dec 2023 Client type: Home-service and real estate businesses Channels/tools: Facebook Ads, Instagram Ads, Meta Pixel, Google Sheets, Zapier Built: Local lead funnels with audience segmentation, instant forms, retargeting and automated lead routing. Result: Helped generate 200+ qualified inquiries with campaign CPL optimization across multiple service areas. Proof: Campaign reporting dashboard and anonymized lead-generation case studies. facebook ads meta ads facebook advertising facebook ads manager meta ads manager instagram ads instagram marketing facebook marketing social media marketing lead generation facebook lead ads meta lead ads sales leads business leads lead generation ads paid social media media buyer facebook campaign meta campaign ad campaign campaign management audience targeting retargeting lookalike audiences custom audiences meta pixel facebook pixel conversions api conversion tracking campaign optimization ROAS optimization CPL optimization CTR optimization A B testing social media strategy social media content content marketing local business ads dental ads medspa ads roofing ads HVAC ads real estate ads legal ads fitness marketing ecommerce ads Shopify Facebook ads B2B lead generation sales funnel appointment booking marketing lead generation expert facebook ads meta ads facebook advertising facebook ads manager meta ads manager instagram ads instagram marketing facebook marketing social media marketing lead generation facebook lead ads meta lead ads sales leads business leads lead generation ads paid social media media buyer facebook campaign meta campaign ad campaign campaign management audience targeting retargeting lookalike audiences custom audiences meta pixel facebook pixel conversions api conversion tracking campaign optimization ROAS optimization CPL optimization CTR optimization A B testing social media strategy social media content content marketing local business ads dental ads medspa ads roofing ads