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Thales M
@thalesmaziero
Growth Marketing Specialist
Brazil
Portuguese, English
About me
Performance Marketing Specialist & Engineer with U$3M+ in managed ad spend. I specialize in scaling SaaS and Real Estate companies through data-driven Google and Meta Ads campaigns. With an Engineering background and Green Belt/Scrum Master certifications, I bring analytical rigor to every account. Currently driving growth for a leading Real Estate SaaS, my focus is on high-efficiency strategies, CPA optimization, and measurable ROI. I combine technical precision with marketing expertise to deliver scalable growth for your digital product.
Skills
Thales M
Offline •
Average response time: 4 hours
See my services
Omnichannel Strategy
I will be your performance marketing manager for business
Portfolio
Work experience
Paid media specialist
Alude Brasil • Full-time
Dec 2024 - Present • 1 yr 5 mos
At Alude (a high-growth PropTech SaaS) I lead the Paid Media strategy, focusing on high-efficiency lead generation and scalable growth. My approach integrates Engineering principles and Green Belt Lean Six Sigma methodologies to ensure every campaign is optimized for maximum ROI and operational precision. Key Responsibilities & Impact: - SaaS Growth Strategy: Driving end-to-end performance for a real estate ecosystem, optimizing conversion funnels from awareness to closed deals. - Process Optimization: Applying Lean principles to reduce CPA (Cost Per Acquisition) and eliminate budget waste across Google Ads and Meta Ads. - Agile Management: Utilizing Scrum Master frameworks to streamline campaign management, accelerating testing cycles and the time-to-insight for creative performance. - Data-Driven Scaling: Leveraging my analytical background to transform complex marketing data into predictable, high-yield growth engines. - Professional Track Record: Throughout my career, I have managed a cumulative advertising budget exceeding $3M (USD), scaling digital products across various competitive sectors. I combine this extensive experience with technical rigor to deliver measurable, data-backed results for digital-first companies.
Growth Marketing analyst
Odontoprev • Full-time
Sep 2024 - Dec 2024 • 3 mos
- Management of paid media campaigns - Creation of strategic plans for the Dental Partner e-commerce platform - Responsible for SEO actions - Analysis and execution of tests seeking revenue boosters
Growth Marketing Coordinator
Crescimentum Cegos Group • Full-time
Dec 2022 - May 2024 • 1 yr 5 mos
Responsible for Growth Marketing and SDR areas - Designed the funnel for capturing and qualifying B2B and B2C sales opportunities - Structured analyses for different types of marketing channels and strategies focused on revenue generation - Responsible for 3 direct reports, 2 SDRs and 1 developer - Implementation of CRO actions on online sales pages for training courses - Designed the lead qualification playbook - Guardian of the team's Scrum methodology - ROAS of 14.2 with paid media campaigns - 80% of new leads with "meeting scheduled" status with sales, a 50% increase - Weekly results monitoring routine
