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I will optimize your b2b mkt ops and demand generation workflows
Senior Marketing Ops and Demand Gen Lead
Senior B2B Marketing Operations & Demand Generation Lead with 10+ years of experience in enterprise technology and software multinationals. I build scalable marketing systems that connect strategy to ...
About this Gig
Is your B2B marketing operation fragmented, manual, or difficult to scale?
Im a Senior Marketing Operations professional with 10+ years of experience in enterprise B2B software. I help companies improve the systems behind demand generation: campaigns, lead processes, lifecycle journeys, tools, and Marketing-to-Sales handoffs.
What I can help you improve:
Marketing Operations: workflow optimization, process mapping, campaign execution, and operating structure.
Demand Generation: clearer lead flows, follow-up, handoffs, and measurement.
Lifecycle & Workflow Architecture: cross-channel journeys across inbound, outbound, events, CRM, and Sales.
Marketing & Sales Alignment: clearer ownership, CRM-supported processes, and execution consistency.
This gig focuses on the broader marketing operating system. Email may be part of the journey, but email copywriting, sequence building, and email-platform automation setup are handled through my Email Automation service.
My experience includes B2B campaigns with up to 40% CTR and programs reaching 400+ registrations.
Choose the right package: audit, workflow implementation, or a 30-day senior Marketing Ops engagement.
FAQ
What is included in the Marketing Operations Audit?
The Basic package reviews one existing marketing funnel or workflow, including lead flow, campaign processes, MarTech usage, handoffs, and measurement. You receive a prioritized optimization roadmap. Hands-on implementation is not included.
Do you only provide recommendations, or do you also implement?
Both. Basic is focused on diagnosis and recommendations. Standard includes hands-on implementation of one defined marketing workflow. Premium is a 30-day senior Marketing Operations engagement focused on priority workflows, execution, and optimization.
What counts as one workflow or funnel?
One workflow is a defined marketing process with a specific objective, such as lead capture and follow-up, webinar operations, campaign handoff, nurturing, or another agreed B2B journey. Scope is confirmed before implementation begins.
What tools and platforms do you work with?
My hands-on experience includes Mailchimp, Google Ads, LinkedIn, Eventbrite, Cvent, CRM-supported workflows, CMS platforms, and reporting tools. Platform-specific implementation is confirmed based on access, requirements, and technical complexity.
Are CRM integrations included?
CRM-supported processes and lead handoffs can be included when they are part of the agreed workflow. Complex integrations, custom APIs, migrations, or advanced platform administration are scoped separately before the project starts.
What results have you achieved in B2B Marketing Operations?
My experience includes B2B campaigns with up to approximately 40% CTR, programs reaching 400+ registrations with 60%+ attendance, and 5–7 touchpoint lifecycle workflows that helped standardize campaign execution and follow-up.
What does the 30-day Fractional Marketing Ops package include?
Premium is a 30-day senior Marketing Operations engagement focused on agreed priorities such as workflow improvement, implementation, campaign operations, measurement, and Marketing-to-Sales alignment. The scope is defined before kickoff to keep the engagement focused and manageable.
Does this gig include email automation setup?
No. This gig focuses on the broader Marketing Operations system, including lifecycle architecture, campaign workflows, lead processes, handoffs, and measurement. Email may be considered as part of the overall journey, but email copy, sequence building, and automation implementation are covered by my
