Jurgis

Shopify store developer

Jul 2025 - Feb 2026 • 7 mos

Developed the e-commerce website for Castlemound, a small family-run artisan business creating handcrafted wooden bowls and artistic ornaments from carefully selected fallen ash trees. The brand was built around the idea of giving fallen wood a second life - transforming naturally fallen trees into unique, functional pieces of art. The name Castlemound was inspired by the family’s home, located on a small hill where a castle once stood. My role focused on building the brand’s online store from the ground up, creating an engaging digital experience that reflected the handmade and story-driven nature of the business. Key responsibilities included: 🛒 Developed and structured the Castlemound e-commerce website. ⚙️ Optimized the online store for usability, performance, and customer experience. ✍️ Created and refined website copy and product descriptions, translating the brand's story and craftsmanship into compelling content. 🖼️ Structured product presentation to highlight the uniqueness and artistic qualities of each handmade piece. 🎨 Helped establish a cohesive digital brand presence aligned with the company's handcrafted identity. 📱 Optimized the website for a responsive experience across desktop and mobile devices. 🔍 Applied SEO and content optimization principles to improve the website's discoverability. This project allowed me to combine web development, e-commerce optimization, UX, copywriting, SEO, and brand storytelling to build an online presence for a small artisan business with a strong emphasis on sustainability, craftsmanship, and giving materials a second life.

E-commerce specialist

Jun 2022 - Jan 2024 • 1 yr 7 mos

Managed the social media and e-commerce operations of Dzudzi, a small children’s brand offering Montessori-inspired toys and products for babies and young children. 🧸 🛍️ Built and managed the brand’s Shopify store, including theme customization, store design, product listings, pricing, product organization, and ongoing updates. ✍️ Wrote product descriptions, website copy, blog posts, and other content, while optimizing product metadata and on-page information for SEO. 🎨 Designed the visual elements of the online store and created product-focused marketing content consistent with the brand’s identity. 📱 Planned, created, and published social media content, maintaining a consistent and engaging presence across the brand’s platforms. 📦 Managed day-to-day e-commerce operations, including adding new products, updating prices and product information, maintaining the storefront, and keeping the online catalog accurate and up to date. 🔍 Researched trends and competitors to improve content, product presentation, and the brand’s online visibility. 🌱 Worked independently within a small, founder-led business, taking ownership of both the Shopify store and social media presence and contributing to the brand’s overall digital growth.