Jay

Freelance Principle Web Consultant

Jamie McKaye • Full-time

May 2007 - Present • 19 yrs

For 19 years I’ve helped UK and international businesses grow through SEO and GEO that’s grounded in commercial intent, clean technical foundations, and content that genuinely answers what people search for. I’ve worked with household-name brands and fast-growing SMEs across eCommerce, local services, SaaS and B2B (including campaigns for Nike, H&M and Urban Outfitters), delivering strategies that turn rankings into enquiries, sales and recurring revenue. My SEO experience covers full-site audits, technical remediation and ongoing optimisation: crawl/indexation fixes, site architecture and internal linking, cannibalisation, schema markup (FAQ/HowTo/LocalBusiness/Product), Core Web Vitals, and migration support (domain changes, redesigns, CMS swaps). On the growth side, I build keyword and topic models, map intent, brief or write conversion-led content, improve on-page relevance and E-E-A-T signals, and turn competitor insights into practical action. I also support Local SEO (Google Business Profile optimisation, service + location page frameworks, citation consistency) and link-earning campaigns built for longevity, not shortcuts. Alongside SEO, I’m a web designer/developer who builds fast, conversion-focused websites that search engines can actually understand. I create and rebuild sites on WordPress, Shopify and modern stacks, improving UX, mobile performance, tracking and lead capture. Expect clean layouts, strong information hierarchy, SEO-friendly templates, and analytics done properly (GA4, Search Console, Tag Manager, Looker Studio dashboards). I’m comfortable collaborating with your developers, writers and stakeholders, or owning delivery end-to-end. If you need a partner who can handle both the marketing strategy and the build, I’ll translate goals into a clear plan, execute the work, and report results in plain English. You’ll get thoughtful communication, measurable actions, and a site that looks great, loads fast and ranks.