Adarsh Poddar

Growth Hacker & Marketing Automation Lead

Phanom Techno Pvt Ltd • Full-time

Jan 2020 - Present • 6 yrs 5 mos

Architect automated marketing funnels using ClickDimensions & Dynamics 365 CRM to drive lead scoring, nurture, and conversion. ● Own pipeline hygiene: lead capture, qualification inputs, attribution, and data integrity, ensuring seamless CRM & marketing tool integration. ● Build actionable dashboards in Looker Studio and Power BI by combining CRM and ad platform data to fuel growth decisions. ● Strategize audience segmentation and hyper-personalized multi-channel campaigns (email, SMS, WhatsApp Business) that boost engagement and sales velocity. ● Partner closely with sales, content, and creative teams to optimize lead follow-up and improve conversion rates. ● Ensure GDPR compliance and train teams on marketing automation best practices.

B2B Marketing & Branding

Vodafone • Full-time

Dec 2017 - Jun 2019 • 1 yr 6 mos

At Vodafone, I worked closely on B2B marketing and sales enablement initiatives, supporting enterprise and SME segments. My role involved planning and executing B2B campaigns focused on product positioning, demand generation, and client retention. I collaborated with sales teams to align marketing messaging with on-ground sales feedback, ensuring campaigns addressed real customer pain points. I also managed escalation handling, where I analyzed performance gaps, customer objections, and market feedback to recommend strategic adjustments in targeting, communication, and offers. This experience helped me understand how large organizations operate with structured teams, data-driven decision-making, and cross-functional coordination between marketing, sales, and operations. It strengthened my ability to work within complex systems while still driving measurable business outcomes.

Marketing & Branding

Apple • Full-time

Nov 2014 - Dec 2017 • 3 yrs 1 mo

I progressed from a Sales Executive role into B2B Marketing through consistent overachievement and strong on-ground execution. My early experience in sales gave me a deep understanding of customer behavior, objections, and decision-making, which later helped me transition into planning and executing data-driven marketing strategies. In my marketing role, I supported brand positioning and end-to-end marketing activations to improve market penetration and lead quality. I worked closely with cross-functional teams including sales, product, and tech to align campaigns with business objectives rather than running isolated marketing efforts. My responsibilities included campaign planning, performance tracking, funnel optimization, and improving conversion efficiency using insights from analytics and customer data. By combining practical sales experience with digital marketing and SEM execution, I consistently contributed to higher-quality leads, improved ROI, and revenue growth. This journey helped me develop a structured, execution-focused mindset where strategy, data, and collaboration drive measurable outcomes—not assumptions.