Tom T.

Pluss Renovation

Construction Media Solutions • Freelance

Jan 2026 - Mar 2026 • 2 mos

Worked with Pluss Renovation to create engaging AI-powered explainer videos using HeyGen, aimed at clearly communicating their remodeling services and building trust with potential clients. Focused on transforming their service offerings into simple, compelling video narratives that resonate with homeowners. Developed spokesperson-style videos that explained their process, showcased credibility, and positioned the brand as reliable and professional. Handled the full creative workflow from scriptwriting and voice direction to avatar selection, lip-sync optimization, and final video delivery. Results & Impact: Increased viewer retention by 35%+ through clear, conversational scripting Improved message clarity, leading to stronger audience understanding of services Produced multiple explainer videos tailored for social media and website use Enhanced brand trust using realistic AI spokesperson videos Key Responsibilities: Created high-converting explainer video scripts (humanized, non-AI sounding) Produced AI spokesperson videos using HeyGen with accurate lip-sync Structured content to simplify complex services into easy-to-understand visuals Optimized videos for platforms like websites, Instagram, and Facebook Ensured brand consistency in tone, messaging, and presentation