t
theredheadgirl

Deesha

@theredheadgirl

Performance Marketing and Data Analytics Specialist

India
English
About me
Performance marketer with 10 years across global brands and SMEs. At Accenture I planned $3M+ in annual paid media for Shell across four regions and lifted campaign ROI by 25%. I've since grown qualified leads by 40% for B2B and B2C clients through sharper targeting, creative testing and landing-page fixes. I run Google, Meta, LinkedIn and YouTube ads, and build ROI dashboards (GA, Tableau, SQL) so you can see exactly where every dollar goes. MICA digital marketing and IIM Kozhikode analytics certified. Clear reporting, on-time delivery.... Read more

Skills

t
theredheadgirl
Deesha
Offline • 
Average response time: 1 hour

See my services

Paid Social Media
I will audit and optimize your google, meta and linkedin campaigns
From$60 / projectMore details
Data Dashboards
I will build a marketing ROI dashboard in looker studio or tableau
From$50 / projectMore details

Work experience

Accenture

Senior Analyst

Accenture • Full-time

Feb 2023 - Mar 2025 • 2 yrs 1 mo

Led integrated digital marketing strategy -planning and deploying USD $3M+ in combined annual paid-media budgets across Asia-Pacific & Middle East, India, Europe & Africa, and the Americas.  Owned quarterly budget allocation of ~USD $250K– $500K/quarter aligned to regional events in Europe, APAC, and India); for always-on media across DV360, paid social, paid search, YouTube, and Amazon Ads  Designed and executed multilingual green-energy and sustainability campaigns in English, German, and French -distinct creative variants per market to drive relevance and regional engagement.  Defined per-region channel mix balancing brand-building (DV360, YouTube) with conversion (paid search, Meta), lifting campaign ROI by 25% across markets.  Built automation and measurement frameworks that improved campaign efficiency by 25% and eliminated 15 hours/month of manual reporting; analysed million-scale datasets to surface insights for senior global stakeholders. Recognised by global team for precision, timely execution, and actionable recommendations informing quarterly marketing strategy.