I will create a brand style guide and visual identity


About this gig
A weak brand does not always look bad. Sometimes it just looks unclear.
When your logo, colors, fonts, content, website, and messaging all feel disconnected, people have a harder time understanding and trusting your business.
I will create a professional brand style guide and visual identity system that gives your business a clear direction for how it should look, feel, and show up online.
Depending on your package, your guide may include logo usage, color palette, typography, visual direction, brand rules, dos and donts, iconography direction, brand voice, and a polished brand bible layout.
This is ideal for startups, small businesses, ecommerce brands, beauty brands, fragrance brands, lifestyle brands, creators, and service-based businesses that want to look more polished and consistent.
Because brand identity work requires real attention, I only take on a limited number of projects at a time.
If your brand feels scattered, unfinished, or forgettable, this guide will give you the foundation to fix that.
Note: Logo design is not included by default unless selected as an extra.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Royal M
Creative and Marketing Partner
- FromCanada
- Member sinceJan 2020
- Avg. response time20 hours
Languages
English
FAQ
Why do you take limited brand identity projects?
Brand identity work requires strategy, creative direction, and attention to detail. I limit the number of active projects so each guide gets proper time and focus.
Do you design a logo with this gig?
Logo design is not included by default. This gig focuses on brand style, identity direction, and brand guidelines. Logo design can be added as an extra.
What do I need to provide?
Please provide your business name, website or social links if available, logo files if you have them, brand references, target audience, and any colors or styles you like or dislike.
What file will I receive?
You will receive a polished PDF brand guide. Source files are not included unless discussed before ordering.
Can you work with an existing logo?
Yes. If you already have a logo, I can build the brand style guide around it and create guidelines for how it should be used.
Is this good for a new business?
Yes. This is great for new businesses that need a clear visual direction before creating a website, social media content, packaging, or marketing material.
Can I request a specific style?
Yes. You can share styles, brands, mood boards, colors, or examples you like. I will use those as direction while building a guide that fits your business.

