Thien Ho

SEO Manager

Prodima Vietnam • Full-time

Oct 2020 - Present • 6 yrs

I lead SEO at Prodima, a digital marketing agency in Ho Chi Minh City, managing campaigns end to end for Vietnamese companies and international brands entering Vietnam. - Research competitors and propose SEO strategies based on each client's market and goals - Plan and run campaigns for multiple clients at once, from technical audit to monthly reporting - Vietnamese and English keyword research, keyword mapping and content planning - Link building and guest posting on Vietnamese websites and news media - SEO proposals, forecasts and client communication in English and Vietnamese

SEO Manager

Primal • Full-time

Aug 2019 - Oct 2020 • 1 yr 2 mos

Managed SEO for the agency's own site, primal.com.vn, and built the processes the team used for client work. - Planned and executed the SEO strategy for primal.com.vn - Designed scalable link building strategies - Ran site-wide and page-level audits covering crawlability, site architecture and content - A/B tested proposed SEO changes to confirm what increased traffic - Trained the internal team and freelancers

SEO Team Lead

HSV Group • Full-time

May 2019 - Aug 2019 • 3 mos

Led SEO for two cosmetics e-commerce sites, beautybox.com.vn and thefaceshop.com.vn. - On-page and off-page optimization for both stores - Optimized for web, mobile, video and image search - Improved site structure, URL structure, page templates, content and keyword targeting - Analyzed performance data and proposed solutions to grow organic search - Worked with the agency's development team to implement technical recommendations