Henry Willow

Social media marketing

Upwork • Freelance

Jan 2020 - Present • 6 yrs 7 mos

I have helped businesses, startups, eCommerce brands, and personal brands grow their online presence through strategic website promotion and high-converting social media marketing campaigns. My experience includes increasing website traffic, improving brand visibility, generating leads, and boosting engagement across multiple digital platforms. Key Responsibilities Developed and executed website promotion strategies to increase organic and referral traffic. Managed social media marketing campaigns on Facebook, Instagram, TikTok, LinkedIn, Twitter/X, and Pinterest. Created engaging content calendars, promotional posts, and audience-targeted campaigns. Optimized websites for SEO, keyword ranking, and user engagement. Ran paid advertising campaigns using Facebook Ads, Instagram Ads, and Google Ads. Built brand awareness through influencer outreach, content marketing, and community engagement. Tracked campaign performance using analytics tools and improved ROI through data-driven optimization. Increased audience engagement through consistent posting, audience interaction, and trend-based marketing. Skills & Expertise Website Promotion Social Media Marketing SEO Optimization Facebook & Instagram Marketing TikTok Promotion Content Marketing Google Ads Social Media Management Brand Awareness Campaigns Lead Generation Audience Growth Strategy Marketing Analytics & Reporting Email Marketing Influencer Marketing Digital Advertising Campaigns