
Thurayah
Digital Marketing Specialist
Skills

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Portfolio
Work experience
Digital Marketing Acamind Academy
Training • Self-employed
Feb 2026 - Present • 8 mos
Conducted digital marketing activities for Acamind Academy, focusing on improving online visibility, audience engagement, and content strategy. • Performed social media audits for Instagram, Facebook, and LinkedIn, analyzing content performance, engagement rates, posting consistency, and growth opportunities. • Conducted competitor analysis to identify industry trends, content strategies, and opportunities for improving brand positioning. • Developed a 30-day social media content calendar for Instagram and LinkedIn, including content pillars, post ideas, captions, objectives, and CTAs. • Created social media designs and marketing materials using Canva while maintaining brand consistency. • Conducted SEO research and keyword analysis using tools such as Ubersuggest and SEMrush to identify content opportunities and improve search visibility. • Performed website SEO analysis and provided recommendations related to keywords, content optimization, and organic growth. • Created SEO-focused blog content based on keyword research and audience search intent. • Researched target audiences and developed buyer persona insights to support marketing strategies. • Assisted with digital marketing strategy recommendations, Google Ads research, email marketing basics, and performance reporting. • Prepared marketing reports and presentations summarizing findings, competitor insights, and actionable recommendations. • Used AI tools such as ChatGPT and Claude to support research, content creation, and marketing productivity.
Makreting Coordinator
Marriott International • Full-time
Jun 2024 - Jun 2026 • 2 yrs
- Coordinated marketing campaigns for the UAE and European markets. - Created promotional materials, digital content, and marketing collateral using Canva and Adobe Creative Suite. - Supported lead generation initiatives and customer engagement campaigns. - Conducted competitor analysis and market research to identify growth opportunities. - Managed CRM communications and marketing reports to support campaign performance. - Collaborated with cross-functional teams to deliver marketing projects on time. - Coordinated marketing campaigns for the UAE and European markets. - Created promotional materials, digital content, and marketing collateral using Canva and Adobe Creative Suite. - Supported lead generation initiatives and customer engagement campaigns. - Conducted competitor analysis and market research to identify growth opportunities. - Managed CRM communications and marketing reports to support campaign performance. - Collaborated with cross-functional teams to deliver marketing projects on time.
Senior Customer Service
FedEx • Full-time
Sep 2018 - Apr 2023 • 4 yrs 7 mos
Managed customer inquiries and provided professional support to clients across multiple markets. Generated and qualified potential business leads by identifying customer needs and gathering relevant information. Communicated with clients to understand requirements and provided accurate solutions and service recommendations. Coordinated with sales teams by forwarding qualified leads and customer information to support business development opportunities. Maintained strong customer relationships through effective communication and follow-up. Handled high-volume customer interactions while ensuring service quality and customer satisfaction. Supported customer retention by addressing concerns and improving the overall client experience.