Lawrence.B

PPC & Paid Acquisition Manager

Freelance / Digital Agency Partner • Freelance

Aug 2023 - Present • 3 yrs 1 mo

As a PPC and Paid Acquisition Specialist, I manage high-performing multi-channel ad campaigns across Google Ads and Meta (Facebook/Instagram) for e-commerce brands, B2B companies, and digital agencies. My core focus is driving targeted traffic, lowering customer acquisition costs (CAC), and maximizing return on ad spend (ROAS) through data-driven performance marketing. Core Responsibilities: 1. End-to-end management of paid search, paid social, and retargeting campaigns from strategy to execution. 2. Directing multi-channel monthly ad spend, focusing on scalable bidding strategies, audience segmentation, and A/B creative testing. 3. Technical setup and management of Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel to ensure accurate conversion tracking and attribution. 4. Landing page conversion rate optimization (CRO) to continuously improve click-through and purchase conversion rates. Key Achievements: 1. Consistently maintained an average 3.2x+ ROAS across client Google and Meta ad accounts. 2. Reduced average Cost-Per-Click (CPC) by 22% on competitive search campaigns through intent-focused keyword targeting and ad copy optimization. 3. Scaled retargeting campaigns for e-commerce clients, driving a 35% increase in lead generation and repeat sales. 4. Successfully built and executed full-funnel strategies that grew monthly client ad-driven revenue by over 40%.

Senior Digital Marketing & E-Commerce Specialist

Freelance • Freelance

Dec 2022 - Present • 3 yrs 9 mos

As a Senior Digital Marketing & E-Commerce Specialist, I help businesses build stronger online brands, attract qualified customers, and increase sales through strategic digital marketing and e-commerce solutions. I specialize in developing and optimizing Shopify stores, managing social media campaigns, generating B2B leads, email marketing, and marketing automation. Key achievements and responsibilities: 1. Developed and optimized Shopify e-commerce stores for improved user experience, conversion, and mobile responsiveness. 2. Created and executed digital marketing strategies tailored to different industries and target audiences. 3. Generated targeted B2B leads and verified business contact lists to support client sales and outreach campaigns. 4. Built and optimized email marketing campaigns and automated flows using platforms such as Klaviyo and Mailchimp. 5. Managed social media content and campaigns to improve brand visibility, engagement, and customer acquisition. 6. Optimized product pages, landing pages, marketing funnels, and calls-to-action to support higher conversions. 7. Conducted market and competitor research to identify growth opportunities and improve marketing performance. 8. Helped clients establish professional online presences that attract, engage, and convert their ideal customers. 9. Delivered customized solutions for e-commerce, lead generation, email marketing, social media, and digital growth.