Russell

Digital Skills Trainer & Team Lead

Self-Employed / Freelancer • Self-employed

Aug 2022 - Present • 4 yrs 1 mo

I lead a digital skills training and network marketing operation, primarily working with university students, focused on helping participants build sustainable income through freelancing and structured team building. Digital Skills Training I run a local training program teaching students how to identify marketable skills, set up professional freelance profiles, and land their first clients on platforms like Fiverr and Upwork. This includes hands-on guidance on gig positioning, client communication, and pricing. Team Leadership & Content Development Alongside training, I lead a network marketing team, where I developed original content on accountability, vision casting, mindset, and distinguishing real progress from passive waiting. I coach team members on consistency and follow-through, and manage the day-to-day communication that keeps a distributed team aligned.

Freelance Website Designer & SEO Specialist

Self employed / Freelance • Freelance

Aug 2019 - Present • 7 yrs 1 mo

I design, redesign, and optimize websites on Wix, Squarespace, Webflow, WordPress, and Framer for small businesses, consultants, and ecommerce brands, handling everything from initial build to ongoing technical maintenance. Core areas of work: Website Design & Development Full site builds and redesigns across all five platforms, with a focus on clean navigation, mobile responsiveness, and conversion-focused layouts. I also handle platform-specific integrations, including a full Booqable rental store setup on Squarespace (product filtering, brand color overrides, grid layouts, category filters, Stripe-based security deposits, and delivery charge configuration). Technical & On-Page SEO I diagnose and fix indexing, canonical, and crawl errors, including tracing a persistent Googlebot connection error to a host-level block and correcting HTTP/HTTPS mismatches on a WordPress/WooCommerce site. I also handle keyword research, meta titles and descriptions, image alt text, LocalBusiness JSON-LD schema, sitemap submission and troubleshooting, and Google Search Console configuration. GEO (Generative Engine Optimization) Beyond traditional SEO, I structure content and site data so businesses surface in AI-driven search and answer engines, not just Google. Recent client work includes a WordPress/WooCommerce ABA consulting site, a Squarespace events business resolving a sitemap bug, and a Squarespace baby-gear rental site in Orlando with a full SEO overhaul and Booqable integration.