Timilehin Y

Marketing Manager

Upwork • Full-time

Aug 2025 - Aug 2026 • 1 yr

I helped build and operate sonofwisdom.com's content and marketing engine, combining direct-response copywriting, funnel development, content operations, team management, and performance tracking to consistently produce and distribute marketing assets at scale. - Managed day-to-day marketing operations across content, social media, funnels, email, automation, and campaigns while coordinating a cross-functional team of 9+ contributors. - Built a content production and repurposing system that enabled the founder to record 30+ short-form pieces per week in under 3 hours, helping grow a newly launched brand to approximately 250K monthly views across Instagram, Facebook, and YouTube within the first 3 months. - Managed 3 video editors and 1 social media manager; trained team members and developed 10+ SOPs covering video editing, publishing, social media operations, and performance analysis. - Built KPI scorecards and reporting processes across 3 platforms, tracking views, leads, qualified leads, booked calls, show rates, customers, conversion rates, and content performance. - Managed a lead-generation system spanning the company website, 4 book-a-call funnels, and a survey funnel, tracking approximately 200 leads and 50+ booked calls. - Analyzed 1,000+ website sessions using Microsoft Clarity, reviewing session recordings, scroll behavior, page engagement, and usability to identify funnel drop-offs and develop conversion hypotheses. - Developed funnel and landing-page testing roadmaps based on observed user behavior, prioritizing conversion opportunities across messaging, CTAs, page hierarchy, usability, and confirmation flows. - Created VSL funnels, VSL scripts, landing-page copy, Meta ad copy, and email campaigns for a $10K Christian men's coaching offer, connecting messaging to funnel stages and sales objectives.