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tipu_tracking

Tipu Sultan

@tipu_tracking

Meta CAPI and Server Side Tracking Architect

Bangladesh
English, Hindi, Arabic
About me
Hey there! I’m Tipu Sultan, an enterprise Web Analytics & Server-Side Tracking Architect. Stores quietly lose up to 35% of ad attribution to iOS and ad blockers. I fix this by engineering deterministic Meta Conversions API (CAPI) and Server GTM pipelines with 100% deduplication and 9.4+ Event Match Quality (EMQ). Core Expertise: - Meta CAPI & Pixel Fix (sGTM & Stape.io) - GA4 Advanced E-Commerce & DataLayer - Google Ads Enhanced Conversions - Shopify, WooCommerce & Custom Web Stacks Need your tracking audited? Drop me a message!... Read more

Skills

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tipu_tracking
Tipu Sultan
Offline • 
Average response time: 1 hour

See my services

Tracking & Reporting
I will setup meta conversions API capi facebook pixel server GTM
From$50 / projectMore details

Work experience

Arrab

Server-Side Tracking & Web Analytics ArchitectServer-Side Tracking & Web Analytics Specialist

Arrab • Freelance

Dec 2020 - Present • 5 yrs 10 mos

Lead Web Analytics & Server-Side Tracking Architect advising global e-commerce brands on privacy-compliant tracking infrastructure. Key Responsibilities & Achievements: • Architected and deployed server-side Google Tag Manager (sGTM) containers on Cloud (Stape.io / GCP) with custom sub-domain first-party cookie routing. • Implemented end-to-end Meta Conversions API (CAPI) through sGTM and Webhook protocols, achieving 100% deterministic deduplication and raising Event Match Quality (EMQ) to 9.2 - 9.8. • Configured advanced GA4 e-commerce measurement protocols, custom DataLayers, and Google Consent Mode v2 for full GDPR/CCPA compliance. • Engineered Google Ads Enhanced Conversions via server hashing (SHA-256), recovering 25%+ unmeasured attribution lost to iOS restrictions and ad-blockers.