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CRM Specialist
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Customer Relationship Management Specialist
Fiverr • Freelance
Jul 2021 - Present • 5 yrs 1 mo
CRM Specialist at an e-commerce company. I managed the full Marketing Cloud stack — email campaigns, customer journeys, SMS automation, and push notifications. I integrated Marketing Cloud with Sales Cloud for lead-to-customer tracking. I built AMPscript templates, configured Automation Studio, and managed subscriber data for 150,000+ contacts. Improved email open rates by 25% and reduced cart abandonment by 15%.