Tiana K

Challenge Director

F45 Training • Full-time

Jun 2022 - Nov 2024 • 2 yrs 5 mos

At F45 Training, I expanded my experience into the boutique fitness space, working at the intersection of brand, community, and performance-driven marketing. I supported initiatives that strengthened franchisee success, elevated member engagement, and drove local and national brand growth. My work focused on translating brand strategy into scalable, on-the-ground execution—helping studios build loyal communities while delivering consistent, high-impact experiences that supported both retention and revenue growth.

Brand Manager

Nike • Full-time

Nov 2013 - Jun 2022 • 8 yrs 7 mos

I spent a decade at Nike building deep expertise across brand marketing, product storytelling, and consumer engagement. During that time, I worked across multiple roles and categories, leading go-to-market strategies, launching global product initiatives, and creating impactful brand experiences that drove both cultural relevance and measurable business results. My work focused on connecting consumers to products in meaningful ways—blending strategy, creativity, and execution to build lasting brand affinity and drive conversion.