Tobias J

TikTok Shop Specialist

TikTok • Freelance

Mar 2026 - Present • 5 mos

I specialize in launching and optimizing TikTok Shops to improve algorithm visibility, click-through rates, and overall conversion performance for e-commerce brands and cross-border sellers. My work focuses on identifying gaps in keyword targeting, shop structure, and account compliance that prevent stores from performing or cause approval bottlenecks in highly competitive markets. I conduct detailed store audits and implement technical improvements such as: - High-Intent SEO & Catalog Optimization: Aligning product listings with the TikTok Shop search algorithm for maximum organic reach. - Compliance & Setup Management: Configuring Seller Center settings, tax forms, and fast-shipping warehouse parameters to ensure seamless account verification. - Conversion-Focused Visuals: Enhancing thumbnail images and product media layouts to capture attention and increase shop clicks. - Affiliate & Growth Positioning: Setting up listings to attract creators for the TikTok Affiliate program based on buyer behavior and trending data. I have worked on multiple store deployment and optimization projects, including restructuring underperforming product pages and guiding international sellers through complex cross-border verification processes. My approach combines technical SEO strategy with TikTok compliance and conversion principles, ensuring stores are not only fully approved and discoverable but also optimized to drive immediate sales.