
Vickky
Qualified Leads, High Converting Ads and Revenue Growth Expert
Skills

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Work experience
Social Media & Paid Advertising Specialist
Digital Marketing • Freelance
Jul 2026 - Present • 3 mos
I started working with businesses that were investing in online advertising but weren't seeing enough leads, sales, or return from their marketing spend. The problem was rarely just the ads, it was often the targeting, messaging, campaign structure, or the landing page receiving the traffic. I began focusing on the complete customer journey: understanding who the business wants to reach, identifying what makes those buyers take action, building targeted Facebook and Meta Ads campaigns, running Google Ads around high-intent searches, and improving landing pages to turn more clicks into enquiries and customers. Through this approach, I've helped businesses improve lead quality, increase conversion opportunities, reduce wasted ad spend, and build more predictable customer acquisition systems. My experience includes Facebook Ads, Meta Ads, Google Ads, lead generation, audience targeting, keyword research, campaign optimization, retargeting, conversion focused ad copy, landing page strategy, and conversion optimization. I don't believe in running ads simply to generate clicks. The goal is to connect the right offer with the right audience and give them a clear reason to take the next step. Today, I use this experience to help businesses turn advertising budgets into qualified leads, appointments, sales, and measurable growth.