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I will audit your marketing and build a lean marketing plan
Muriel
About this gig
Most small businesses do not have a marketing problem. They have a priority problem.
You post, you run ads, you rebuild the website. And you still do not know what actually brings customers.
I look at the whole picture from the outside, show you how the pieces fit together and tell you what to do first.
WHAT YOU GET
- A clear audit of your website, SEO, channels and positioning
- Your target group described in plain words
- One story across website, Google, social media and your team
- A written action plan, sorted by impact and effort
- A call to go through everything with you
- Low cost actions first, so you see results before you spend more
WHY ME
Over 20 years in marketing. I have run one strategy across nine countries for Cafe Royal and merged nine companies into one brand. I work in the Swiss market, where three language regions react differently to the same message. Today I run a company with three locations myself.
HOW IT WORKS
1. You answer a short briefing
2. I analyse your website, channels and competitors
3. You get the report and we talk it through
Reports in English or German.
Send me your website and I will tell you honestly which package fits.
Get to know Muriel
Muriel
Marketer, language talent, social addicted combi with Swiss diligence
- FromSwitzerland
- Member sinceMay 2015
Languages
German, Greek, English, French, Italian
Marketing strategist with over twenty years of experience and an MSc in Global Marketing. Former Global Lead Content and Digital for Cafe Royal, Online Marketing Manager at Movenpick and digital strategist at an agency, where I ran digital audits. Today I run three convenience stores in Switzerland and my consultancy Leading Digital Marketing. I help small businesses see where their marketing stands and what to do next, with marketing audits, content strategy, Pinterest marketing and AI workflows. Swiss native German, near-native Greek, fluent in English and French, conversational Italian.
My Portfolio
FAQ
What do you need from me to start?
A link to your website and your channels, plus a short briefing. I send you the questions right after you order, and they take about 15 minutes. Numbers from Google Analytics or your shop are welcome, but not a must.
Which package should I choose?
Quick Audit gives you a fast outside view and your five next steps. Audit and Strategy is the one most clients take and gives you a real plan for 90 days. Strategy and Roadmap covers a full year with budget and positioning.
I am a small local business. Is this too big for me?
No. Most of the businesses I work with are small. I always start with actions that cost little or nothing, so you never get a plan that needs an agency budget. If a package is too much for your case, I say so before you order.
My marketing feels scattered. Can you bring it together?
That is my strongest side. I check every point where a customer meets you: website, Google, social media, newsletter, shop and staff. Then I show you where they contradict each other and how to make them tell one story.
My case is complex. Several locations, languages and target groups.
Good, that is where I am at home. I have run one strategy across nine countries and merged nine companies into one brand. Complexity is not a reason for a bigger plan, it is a reason for clearer priorities.
Why does your Swiss experience matter for me?
Switzerland is a small market with four language regions, expensive advertising and demanding customers. What survives here works almost anywhere. And planning for a small budget is the normal case here, not the exception.
You are in Switzerland. Can you write for the Swiss market?
Yes, and that is the point. Many texts for Switzerland are written in Germany. The grammar is correct, the words are not. Swiss readers feel that in the first line and trust drops. I check your wording, your tone and your level of formality.
Why not simply hire a German copywriter?
Because Swiss customers notice the difference at once. Different words, a different tone and far less hard selling. Germany and Switzerland are not one market, and a text that works in Hamburg can cost you the sale in Zurich.
