I will build your b2b saas GTM strategy, positioning and messaging

United States

I speak English

Startup operator, Former CEO, First product marketer at DocuSign

I help B2B AI, SaaS and healthTech founders tell a story that buyers and investors repeat. I built the Claim Integrity category at Grelin Health, helped take the company from $0 to $5.3MM ARR, and wa...

About this Gig

Your founder, your sales team and your website probably describe your product three different ways. Buyers notice, and they buy from the company whose story they can repeat.

I run a positioning and messaging sprint that fixes this. We talk with your customers, review your sales calls and lost deals, and build one story your whole team sells with.

What you get:

Positioning and messaging document
Rebuilt sales deck narrative
Homepage direction
Buyer persona briefs
90 day launch plan

Who this is for: B2B SaaS, AI and health tech companies from seed through Series A. Founders who have a product that works and a story that does not.

Why me: I built the Claim Integrity category at Grelin Health and helped take the company from $0 to $5.3MM ARR in twelve months. I was the first product marketer at DocuSign. I have run a company as CEO and I now own the P&L as Chief Commercial Officer. I have done this for one company at a time and I know what breaks when the positioning is wrong.

How it works: Scope and price are fixed before we start. You work directly with me, not a team. The Basic package is a positioning diagnostic. The full sprint runs three weeks.