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I will evaluate your brand or business for PR and media readiness
Public Relations Strategist and Co Creator of The PR Switch
I help brands, entrepreneurs, and organizations strengthen their media relevance and earn credible visibility through strategic PR positioning. I specialize in evaluating media readiness, shaping stor...
About this Gig
"I spent money on PR, and nothing happened."
"Is there anything about my brand that might garner media attention?"
Do either of these scenarios resonate with you? Before spending more on press releases, PR retainers, or media outreach, find out whether your story is actually newsworthy.
Many businesses invest in publicity without knowing whether their brand is strategically positioned for media attention. The Media Readiness Snapshot and consultations evaluate your current media readiness, identify gaps, and help align your story with the current news cycle to strengthen media relevance and increase the likelihood of media coverage.
Service type:
Feasibility analysis
Business type:
Startups
•
Solopreneurs
My Portfolio
FAQ
WHAT YOU CAN EXPECT
After purchase, you’ll answer intake questions and submit any relevant materials. I may follow up with additional questions before completing your Media Readiness Snapshot, if needed. Consultation packages also include a one-on-one strategic discussion of the findings.
WHO IS THIS SERVICE BEST FOR?
This service is ideal for startups, founders, solopreneurs, and brands seeking strategic insight into their media relevance, positioning, and publicity potential.
BASIC PACKAGE DETAILS
Media Readiness Snapshot - $125 A strategic assessment of your brand’s media readiness. What’s Included: Promotional materials audit, media-readiness checklist, news cycle analysis, media beat identification, positioning recommendations, and relevant story angles.
STANDARD PACKAGE DETAILS
Media Readiness Consultation - $200 Includes the Media Readiness Snapshot and a 30-minute strategic consultation. What’s Included: Full Media Readiness Snapshot, 30-minute strategic consultation, and feedback on media positioning, publicity potential, and narrative alignment.
PREMIUM PACKAGE DETAILS
Media Readiness Deep-Dive - $300 Includes the Media Readiness Snapshot, a 60-minute strategic consultation, and deeper insights. What’s Included: Full Media Readiness Snapshot, 60-minute strategic consultation, and deeper insights on media positioning, narrative alignment, and publicity potential.
WHY I CREATED THIS SERVICE
As a publicist with decades of experience, I’ve seen many businesses invest in PR campaigns before determining whether their story was strategically positioned for media attention. I created this service to help brands better understand their media relevance before investing in publicity.
