Shahan

Shopify E-Commerce Tracking Implementation

Shopify • Freelance

Jun 2026 - Present • 0 mos

Implemented advanced Shopify tracking using Shopify's new Customer Events Pixel and Checkout Extensibility system for two e-commerce brands. Migrated both clients away from legacy theme-based scripts to a compliant, accurate tracking setup, resolving data gaps caused by Shopify's restricted checkout pages. Configured server-side tagging via Stape to reduce cookie consent data loss and improve Meta CAPI and Google Ads conversion accuracy. One client (Oumahorse) was suffering from a 4:1 server-to-browser event ratio causing inflated Meta event counts, diagnosed and resolved the double-hit issue, bringing reporting in line with actual purchase volume. Both clients saw significantly cleaner attribution data, better ROAS visibility, and more reliable campaign optimization signals.

Growth Marketing & Tracking Specialist | Google, Meta & Data Infrastructure

Growth Mako • Freelance

Jun 2023 - Present • 3 yrs

• Built conversion tracking architectures from the ground up for e-commerce and service businesses, covering GTM browser and server side containers, Shopify Customer Events Pixel, Meta CAPI, and Google Enhanced Conversions, so clients finally had data they could actually make decisions from. • Diagnosed and fixed tracking breakdowns that were silently bleeding ad budgets, including duplicate event fires, misattributed conversions, and checkout-page data gaps unique to Shopify's restricted environment. • Replaced expensive, over engineered lead gen stacks (Zapier, GHL) with lean offline conversion pipelines that fed real quality signals back into Meta and Google, improving campaign optimization without adding monthly SaaS overhead. • Took struggling Google Merchant Center accounts from suspended to reinstated, tackling misrepresentation flags, feed attribute errors, and missing policy pages that most freelancers don't know how to navigate. •Ran full funnel paid media across Google Shopping, Performance Max, and Meta, not just setting campaigns live but actively managing creative direction, audience segmentation, and bid strategy month over month. • Handled complete digital infrastructure setups for international clients, product feed structuring, GMC onboarding, landing page CRO, and campaign management under one roof. Key Achievements: • Managing tracking infrastructure across 80+ active GTM accounts globally. • Zero failed GMC reinstatement cases, every suspended account recovered. • Clients consistently reallocated saved ad spend into scaling rather than fixing, averaging 30-40% reduction in wasted budget within the first 90 days.

Google Merchant Center Suspension Recovery & Feed Compliance

Shopify • Freelance

May 2024 - May 2024 • 0 mos

Specialized recovery work for two ecommerce accounts hit by Google Merchant Center suspensions due to misrepresentation violations and policy non-compliance. Conducted full account audits to identify root causes, including missing or inadequate return/refund policy pages, shipping policy gaps, noindex/nofollow tags blocking Googlebot from verifying store legitimacy, and product feed data quality issues. Rebuilt policy pages to GMC standards, corrected feed attributes (condition, GTIN, pricing alignment), and submitted appeals with documented evidence of compliance. Both accounts were reinstated. Also upgraded product feed structure for better Shopping ad performance post-reinstatement, and implemented ongoing feed monitoring to prevent future violations.