Shahan
Google Ads Expert GA4, GTM, Conversion Tracking
Skills

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Portfolio
Work experience
Shopify E-Commerce Tracking Implementation
Shopify • Freelance
Jun 2026 - Present • 3 mos
Implemented advanced Shopify tracking using Shopify's new Customer Events Pixel and Checkout Extensibility system for two e-commerce brands. Migrated both clients away from legacy theme-based scripts to a compliant, accurate tracking setup, resolving data gaps caused by Shopify's restricted checkout pages. Configured server-side tagging via Stape to reduce cookie consent data loss and improve Meta CAPI and Google Ads conversion accuracy.
Growth Marketing & Tracking Specialist | Google, Meta & Data Infrastructure
Growth Mako • Freelance
Jun 2023 - Present • 3 yrs 3 mos
Built conversion tracking systems for e-commerce and service businesses using GTM, Shopify Customer Events, Meta CAPI, and Google Enhanced Conversions. Diagnosed complex tracking issues including duplicate events, misattributed conversions, and Shopify checkout data gaps. Built lean offline conversion pipelines for Google and Meta, managed Google Shopping, Performance Max, and Meta campaigns, and recovered suspended Google Merchant Center accounts by resolving policy, feed, and website compliance issues. Managed tracking infrastructure across 80+ GTM accounts globally and helped clients reduce wasted ad spend by 30–40% within the first 90 days.
Google Merchant Center Suspension Recovery & Feed Compliance
Shopify • Freelance
May 2024 - May 2024 • 0 mos
Specialized recovery work for two ecommerce accounts hit by Google Merchant Center suspensions due to misrepresentation violations and policy non-compliance. Conducted full account audits to identify root causes, including missing or inadequate return/refund policy pages, shipping policy gaps, noindex/nofollow tags blocking Googlebot from verifying store legitimacy, and product feed data quality issues. Rebuilt policy pages to GMC standards, corrected feed attributes (condition, GTIN, pricing alignment), and submitted appeals with documented evidence of compliance. Both accounts were reinstated. Also upgraded product feed structure for better Shopping ad performance post-reinstatement, and implemented ongoing feed monitoring to prevent future violations.