Trixie A

Shopify Marketing & Ads Specialist

Makenzie Co. • Part-time

May 2026 - Present • 3 mos

Planned and executed targeted marketing campaigns for Shopify stores using Meta (Facebook/Instagram) Ads and TikTok Ads. Focused on audience segmentation, pixel tracking setup, and retargeting strategies to maximize return on ad spend (ROAS). Developed ad creatives and structured funnels that guided traffic from awareness to purchase. Continuously optimized campaigns based on performance analytics, improving click-through rates and reducing cost per acquisition (CPA). Helped e-commerce brands scale traffic and generate consistent sales through paid advertising strategies.

Shopify Store Optimization Specialist

La Prairie • Full-time

May 2026 - Present • 3 mos

Specialized in optimizing underperforming Shopify stores by improving design structure, product page clarity, and overall user flow. Conducted audits on store performance including bounce rate, session duration, and checkout drop-off points. Implemented changes to enhance load speed, improve navigation, and strengthen product presentation. Focused on increasing conversions through data-driven UX improvements and strategic design adjustments.

Shopify Dropshipping Store Builder

Parfums Caron • Freelance

May 2026 - Present • 3 mos

Built end-to-end Shopify dropshipping stores designed for fast launch and scalability. Conducted product research to identify winning and trending products in competitive niches. Structured complete store architecture including homepage design, product pages, and upsell funnels. Integrated essential apps for automation, order fulfillment, and customer experience enhancement. Focused on creating clean, trust-optimized storefronts designed to convert cold traffic into paying customers across global markets.