I will design brand book, brand style guide, logo and brand identity


Gig Summary
About this gig
Your brand looks smaller than your business actually is.
The pitch deck uses one blue. The website uses another. Instagram has a third font. Every designer you hire asks "what's your palette?" you don't have an answer, so they guess. A year later you're paying to redesign the same assets again.
That's not a logo problem. That's a missing system.
INSIDE YOUR BRAND BOOK Custom logo + all variations (horizontal, stacked, icon, mono) Colour palette with exact HEX / RGB / CMYK codes Typography hierarchy headings, body, web fallbacks Clear-space, minimum size and misuse rules Icons, patterns, photography direction, social media templates Source files: AI, EPS, SVG, print-ready PDF
Drawn from scratch. No templates, no stock, no AI.
HOW WE START Have a logo? Send the vector I'll build the system around it. No logo? I'll design concepts first, then the full identity.
WHY ME I design brands and I build software. Most designers hand you a PDF and disappear. I can apply your identity live website, store, dashboard so the brand book gets used, not filed.
- Message your brand name + industry for a free direction plan.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Usama Asghar
Brand Identity Designer and Developer Designed Then Built
- FromPakistan
- Member sinceJun 2020
- Last delivery1 year
Languages
Urdu, English, Korean, Hindi
My Portfolio
FAQ
I already have a logo — can you still make the brand book?
Yes, that's about half my orders. Send your logo as a vector (AI, EPS or SVG) and I'll build the full guidelines around it. Only have a PNG? I'll redraw it as a clean vector first, at no extra cost on Standard and Premium.
What's the difference between a logo package and a brand book?
A logo package gives you files. A brand book gives you the system — exact colour codes, typography rules, spacing, and what's allowed or not. It's the document you hand to any future designer, printer or developer so nobody has to guess.
Do I own the copyright and get the source files?
Yes. Full commercial rights transfer to you on delivery, on all three packages. Editable source files (AI, EPS, SVG) are included with Standard and Premium, and can be added to Basic as an extra.
What if I don't like the first concepts?
That's what revisions are for. I ask for reference brands upfront specifically to avoid it — so we're aligned before I start designing. If a direction feels wrong, tell me on day two rather than day nine and we'll change course.
Which industries do you work with?
Startups, cafés and restaurants, fitness and wellness, e-commerce, SaaS and professional services. If your industry isn't listed, message me — the process is the same, and research is part of every project.
Can you apply the brand to my website or online store?
Yes, and this is what makes me different. I'm also a developer (Odoo, MERN, AI web apps), so I can implement your brand book instead of just delivering it. Add the implementation extra or message me for a combined quote.
Do you use AI or templates?
No. Every logo and layout is built from scratch in Illustrator and InDesign. I use AI only for admin tasks like writing project notes — never for the design itself.
What file formats will I receive?
You'll receive all source files including AI (Adobe Illustrator), EPS, PDF, SVG, PSD (layered Photoshop), and high-resolution PNG and JPG files.
What is a Brand Style Guide / Brand Book?
A brand style guide is a document that contains your logo usage rules, color palette (HEX, RGB, CMYK), typography, and visual guidelines to maintain brand consistency across all platforms.
What information do you need to get started?
I need your brand name, industry, target audience, color preferences (if any), and any style inspiration or examples you like.
12 reviews for this Gig
| (11) | ||
| (0) | ||
| (1) | ||
| (0) | ||
| (0) |
Rating Breakdown
- Seller communication level
- Recommend to a friend
- Service as described
Sort By
N nine_zero1

United States
Had some communication issues but overall the job got done
$100-$200
Price
1 day
Duration
Helpful?T tam114

United States
Usama was amazing to work with! He was fast in delivery and with communication, listened and executed feedback for revisions well, and delivered great work well above expectations with my asks. I would absolutely recommend his services again!
$50-$100
Price
2 days
Duration
Helpful?N 
natividadblanco

Spain
excellent collaborator
$50
Price
Helpful?R rebeccagonza964

United States
i liked the logo and the colors he used, exactly what i asked for
$50-$100
Price
Helpful?R rawprintz_desig

United States
perfect logo thank you
$50
Price
Helpful?
12 reviews for this Gig
| (11) | ||
| (0) | ||
| (1) | ||
| (0) | ||
| (0) |
Rating Breakdown
- Seller communication level
- Recommend to a friend
- Service as described
Sort By
N nine_zero1

United States
Had some communication issues but overall the job got done
$100-$200
Price
1 day
Duration
Helpful?T tam114

United States
Usama was amazing to work with! He was fast in delivery and with communication, listened and executed feedback for revisions well, and delivered great work well above expectations with my asks. I would absolutely recommend his services again!
$50-$100
Price
2 days
Duration
Helpful?N 
natividadblanco

Spain
excellent collaborator
$50
Price
Helpful?R rebeccagonza964

United States
i liked the logo and the colors he used, exactly what i asked for
$50-$100
Price
Helpful?R rawprintz_desig

United States
perfect logo thank you
$50
Price
Helpful?

