Frey

Marketing Executive

Haw Par Healthcare • Full-time

Apr 2023 - Aug 2025 • 2 yrs 4 mos

Support the planning and execution of integrated marketing campaigns for consumer healthcare brands across digital and retail channels. Manage the marketing calendar to coordinate multiple campaigns simultaneously and ensure timely delivery of marketing assets. Work closely with cross-functional teams including product development, agencies, and retail partners to produce marketing content such as campaign visuals, product materials, retail assets, and go-to-market presentations for new product launches. Contribute to new product development by supporting the creation of marketing materials and coordinating internal processes required for successful launches. Assist in campaign planning by gathering market insights and aligning messaging with brand positioning. Manage and track a $5 million A&P marketing budget, ensuring marketing activities remain within budget while maintaining accurate financial records. Key contributions include supporting five concurrent marketing campaigns, producing campaign materials for product launches, and contributing to two retail digitalization projects that enhanced brand visibility and customer experience in tourist retail environments.