Umair A.

Senior Google Ads Manager

Contractors Vault • Full-time

Dec 2024 - Feb 2026 • 1 yr 2 mos

Managed and optimized Google Ads campaigns for multiple local service-based businesses under Contractors Vault, with a primary focus on lead generation, call generation, and improving Cost per Lead for high-intent services. Worked across industries such as home remodeling, roofing, siding, windows, HVAC, plumbing, pool services, garages, home additions, and other contractor-based businesses. My responsibilities included full Google Ads account management from strategy to execution, including campaign setup, keyword research, ad copywriting, match type optimization, negative keyword management, bid strategy adjustments, audience refinements, location targeting, landing page recommendations, and ongoing performance analysis. I also worked closely on improving lead quality, increasing conversion rates, lowering wasted spend, and identifying opportunities to scale profitable campaigns. A key part of my role was building and managing high-intent local search campaigns designed to generate qualified leads for service businesses. I regularly reviewed search terms, optimized account hygiene, improved ad relevance, and aligned campaigns with the client’s business goals, budget, and service areas. I also provided recommendations around landing pages, GMB-related improvements, and call tracking setup to strengthen overall lead generation performance. This experience helped me develop strong expertise in Google Ads for local businesses, especially in service industries where lead quality, conversion tracking, and budget efficiency matter most. I bring a practical, results-focused approach with a deep understanding of how to structure and optimize campaigns that drive real business inquiries, phone calls, and booked jobs.

Google Ads Manager at The Abbi Agency

The Abbi Agency • Full-time

Apr 2022 - Feb 2024 • 1 yr 10 mos

Managed multiple Google Ads accounts for local lead generation and service-based businesses across the USA under The Abbi Agency. My work focused on building, optimizing, and scaling performance-driven campaigns designed to generate qualified leads, phone calls, and customer inquiries for businesses operating in competitive local markets. I handled end-to-end Google Ads management, including campaign setup, keyword research, ad copy creation, account restructuring, match type optimization, negative keyword management, bid strategy adjustments, audience refinements, geo-targeting, and search term analysis. I worked across a wide range of local and service-based industries, ensuring each campaign was aligned with the client’s business goals, service areas, and budget. A major part of my role involved improving account efficiency by reducing wasted ad spend, increasing lead quality, enhancing conversion performance, and identifying opportunities to scale profitable campaigns. I regularly reviewed campaign data, optimized toward high-intent traffic, improved ad relevance, and provided landing page and conversion tracking recommendations to strengthen overall results. This experience strengthened my expertise in Google Ads for local businesses throughout the USA, particularly in lead generation campaigns where qualified calls, form submissions, and return on ad spend are critical. I bring a practical, data-driven, and conversion-focused approach to managing Google Ads accounts for service businesses that want more leads, better traffic quality, and stronger campaign performance.