Umair L

GHL Automation & Systems Architect

Paradigm Development Group • Freelance

Aug 2024 - Present • 2 yrs

Designed and implemented advanced GoHighLevel automation systems to streamline lead management, sales processes, and client onboarding. Built custom workflows, pipelines, funnels, and integrations (Slack, Google Sheets, Zapier/Make) to automate communication, task assignment, and reporting. Optimized sub-account structures and scalable templates for agencies, improving operational efficiency and client conversion rates.

Technical Onboarding Specialist | Gohighlevel

Wingman Agency • Freelance

Jan 2021 - Present • 5 yrs 7 mos

Managed end-to-end client onboarding in GoHighLevel, including sub-account setup, CRM configuration, pipelines, calendars, and communication channels. Implemented workflows for lead nurturing, appointment scheduling, and client follow-ups, while ensuring proper domain, email, and A2P compliance setup. Provided technical guidance, troubleshooting, and system optimization to ensure a smooth client launch and long-term platform success.

GHL Automation & Workflow Specialist

SkillSifters • Freelance

Jan 2025 - Dec 2025 • 11 mos

Designed and implemented advanced GoHighLevel automation workflows to streamline lead capture, nurturing, and client communication. Built and optimized CRM pipelines, triggers, and multi-channel campaigns (SMS, email, and voice) to improve response rates and conversion. Developed scalable automation systems, integrated third-party tools (Zapier, Make, Slack, Google Sheets), and provided ongoing optimization to enhance operational efficiency for agency clients.