
Umar Hamza
High Retention Video Editor and Creative Strategist for Ads and VSLs
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Work experience
Video Editor & Creative Strategist
Performance Marketing Agencies & Ecommerce Brands • Freelance
May 2023 - Jun 2024 • 1 yr 1 mo
I’ve worked as a video editor and creative strategist on performance driven UGC ads and VSLs for ecommerce brands and agencies. My role focused on: Editing high retention UGC ad creatives for Meta & TikTok Structuring videos for attention, watch time, and conversion Creating multiple ad variations for testing and scaling Applying motion graphics, captions, and sound design to support storytelling I collaborate with marketing teams to turn raw footage and scripts into performance ready video assets designed to scale in paid campaigns.