Umasankar K

Visualizer

teknowledge analytics • Full-time

Dec 2024 - Present • 1 yr 5 mos

In 2025, I joined Teknowledge as a Graphic Designer, where I manage complete visual communication and brand development for a diverse portfolio of clients. My role focuses on delivering strategy-driven design solutions aligned with marketing goals and business growth. I develop structured social media calendars, create engaging post creatives, and design high-performing ad visuals optimized for digital platforms. I collaborate closely with marketing teams to conceptualize campaign creatives that enhance brand visibility and audience engagement. Alongside digital work, I contribute to branding and rebranding projects, including logo design, brand identity systems, typography selection, and maintaining visual consistency across all platforms. I also design print collaterals such as brochures, banners, hoardings, and promotional materials when required. My approach is detail-oriented and research-based. I prioritize understanding the brand’s positioning, target audience, and objectives before developing creative concepts. This role has strengthened my ability to manage multiple projects efficiently while maintaining high creative standards and meeting deadlines. At Teknowledge, I focus on creating visuals that are not only aesthetically strong but also purposeful and aligned with measurable business outcomes.

Graphic Designer

Tikii Marketing Services • Full-time

Dec 2021 - Jan 2025 • 3 yrs 1 mo

In 2022, I joined Tikii as a Graphic Designer, where I managed end-to-end visual communication for a diverse range of clients across industries. My role involved planning and designing structured social media calendars, creating engaging daily post creatives, and developing high-converting ad designs tailored for digital campaigns. I worked closely with clients to understand their brand positioning and marketing objectives, delivering creative solutions aligned with business goals. I handled complete branding and rebranding projects, including logo refinement, brand identity development, typography selection, and visual consistency across platforms. In addition to digital design, I created print advertising materials such as newspaper ads, hoardings, banners, and flex designs. I contributed to integrated ad campaigns by conceptualizing visuals that maintained brand coherence across both online and offline channels. Throughout my time at Tikii, I focused on strategy-based design, attention to detail, and meeting tight deadlines while maintaining high creative standards. This role strengthened my ability to manage multiple projects simultaneously and deliver impactful visual solutions that support client growth.

Jr Graphic Designer

Wulf Arts Inc • Full-time

Oct 2019 - Dec 2021 • 2 yrs 2 mos

In 2019, I began my professional journey as a Junior Graphic Designer at Wulf Arts INC. I was responsible for managing in-house branding projects, developing brand typography systems, and creating engaging social media creatives. I collaborated closely with senior designers to execute campaigns, refine visual concepts, and maintain brand consistency across all platforms. This role helped me build a strong foundation in strategic design and team collaboration.