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English
$
USD
I will define your brand voice and visual direction
Umbral Cc
About this gig
Your brand doesn't have a design problem. It has a decision problem.
Most brands post consistently and still look like everyone else because nobody ever decided what the brand sounds like, what it refuses to say, or which three typefaces it will actually commit to. Without those decisions, every post is improvised.
We're UMBRAL, a creative studio working in film, brand and content. We build brand systems from the production side: we don't hand you an abstract document, we hand you rules you can execute on Monday and, in the top package, the first pieces already designed.
What you get
Positioning and value proposition, written plainly
Brand voice with real do/don't examples
Type system, palette and accent-color rules
Composition and hierarchy guidelines
Ready-to-use social templates
How it works
- You fill a short brief (10 min)
- We research your category and 35 competitors
- You receive the system, we refine it together
Work delivered in English or Spanish native in both. Not translated, adapted.
En español: Definimos la voz y la dirección visual de tu marca posicionamiento, tono, tipografía, paleta y reglas de aplicación. Entregamos un sistema ejecutable, no un documento abstracto. Som
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Umbral Cc
Umbral Cc
Creative studio for social media
- FromMexico
- Member sinceJan 2026
- Avg. response time1 hour
Languages
Spanish, English
Bilingual (English/Spanish) marketing strategist for consumer brands.I help brands stop posting at random and start posting with purpose.
I audit what you're doing, study your audience and competitors, and build a content strategy designed to perform — then deliver it ready to publish, with the visuals done.Most people give you either strategy or design.
I do both.Strategy backed by data.
Visuals built with intention. English, Spanish, or both — never recycled.
FAQ
Do I need to have a logo already?
No. If you have one we work around it; if you don't, we define the system it should live in. Logo design isn't included — that's a separate scope.
Is this just a PDF?
No. Standard and Premium include editable files and templates. The document exists so your team can execute without us.
How is this different from a cheaper gig?
We come from production. We know what can actually be shot, edited and posted — so the rules we write are ones you can follow, not aspirational ones you'll abandon in two weeks.
¿Trabajan en español?
Sí, nativo. No traducimos — adaptamos registro y referencias culturales.
