Connor

Social Media Manager

Twitter • Full-time

Jan 2020 - Dec 2021 • 1 yr 11 mos

* Managed day-to-day activity across platforms including Instagram, TikTok, LinkedIn and X, maintaining a consistent brand voice * Planned and delivered monthly content calendars aligned with marketing campaigns and key business priorities * Created and scheduled posts using tools such as Hootsuite and Meta Business Suite, ensuring timely and accurate publishing * Monitored engagement, messages and comments, responding promptly to build and maintain audience relationships * Analysed performance data (reach, engagement, conversions) and adjusted content strategy to improve results * Grew follower base steadily through a mix of organic content, collaborations and trend-led posts * Worked closely with design and marketing teams to produce campaign visuals and copy * Managed paid social campaigns, including audience targeting, budgeting and performance tracking * Reported on campaign performance with clear insights and recommendations for future activity * Identified trends and opportunities early, incorporating them into content to keep channels relevant