
Unipen
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Senior Brand Designer
Unipen • Freelance
Oct 2010 - Present • 15 yrs 11 mos
As the Lead Designer and Founder at Unipen, I operate as a Senior Brand Identity Architect, specializing in high-trust visual systems for the B2B SaaS, FinTech, and Premium Enterprise sectors. I do not just design logos; I engineer structural brand foundations built on mathematical precision and strict architectural rulebooks. Over the past decade, I have partnered with commercial-led founders to prevent "future friction" by delivering rigorous, stress-tested brand assets that scale flawlessly. Core Expertise & Deliverables: - Core Identity Engineering: Crafting custom wordmarks and geometric brand marks optimized for structural integrity and premium institutional trust. - Responsive Logo Systems: Developing adaptable lockups that maintain clinical legibility from massive physical displays down to 16px digital mobile environments. - Brand Architecture Rulebooks: Authoring comprehensive guidelines detailing exact color architecture (precision HEX/RGB/CMYK conversions), strict typographic hierarchy, and spatial isolation zones to protect the brand's integrity.
416 Reviews
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grcodeman

United States
Amazing work on our company logo and branding kit. Can't wait to throw this on our website and t-shirts. They took some of our ideas and added their own and we came to an option that really gets our ideal branding across.
julius_craig

United States
I recently partnered with UNIPEN to completely redo my branding after a previous experience that left me unsure and not fully confident in the direction. UNIPEN did exceptional work from start to finish. They took the vision I had in my head and brought it to life, while also offering thoughtful, robust...
lakadish93

United States
I had a great experience working with this designer. They were patient, professional, responsive, and willing to make the necessary revisions until the YANKADAY logo was right. The final package was well organized and included multiple logo formats, color options, and social-media profile versions. I’m...
jesse_pyrcor

United Kingdom
Unipen did a fantastic job of creating our logo and brand guidelines. They displayed a high level of engagement and understood the assignment and vision for the brand. Wouldn't hesitate to recommend them. Thank you!
gillesonf

France
Excellent experience from start to finish. The designer was responsive, professional, and clearly understood the brief. I received two strong original concepts, and revisions were handled quickly and exactly as requested. Communication was clear and honest, especially around ownership and file formats,...

