UPMA

Senior Graphic Designer

Fuelled • Full-time

Dec 2024 - Present • 1 yr 5 mos

At Fuelled, I contributed extensively across design, branding, performance marketing, and digital growth. My work spanned building and refining the brand’s visual identity, creating high-performing ad creatives, and strengthening the overall digital presence. Through strategic design interventions and performance-driven creative execution, I helped improve ad performance, optimize conversion rates, and drive measurable revenue growth. My contributions directly supported enhanced campaign efficiency, stronger brand recall, and improved ROI across digital platforms. Beyond performance marketing, I also worked on shaping Fuel’s social media presence refining content direction, elevating visual quality, and contributing to consistent follower growth and engagement. This included building a cohesive digital identity that aligned brand storytelling with modern design aesthetics. Additionally, I handled and coordinated with a creative team, streamlining workflows, improving output quality, and ensuring timely project execution. This blend of creative leadership, performance-focused design, and brand-building allowed me to contribute holistically to Fuel’s growth across revenue, visibility, and brand strength.