Google Ads

Google Ads Manager | Google Ads Specialist | Digital Marketing | Reach First Inc

Reach First Inc • Full-time

Feb 2018 - Dec 2019 • 1 yr 10 mos

During my impactful tenure from March 2018 to Dec 2019 at a premier Canadian digital marketing agency, I wore the hats of a Google Ads Specialist, PPC maestro, Google Shopping Expert, Google Merchant Center Expert and Digital Marketing executive. My role involved: Strategic Campaign Planning: Formulated and executed comprehensive paid advertising campaigns, specializing in Google Ads and Bing Ads, to drive brand visibility and engagement. Google Shopping Mastery: Spearheaded strategic campaigns with a specialized focus on Google Shopping, utilizing Merchant Center proficiency to optimize product visibility, streamline feeds, and boost overall e-commerce success. Versatile PPC Models: Proficiently operated various PPC models, including CPC, ROAS, and CPA, ensuring optimal budget utilization and delivering measurable results. Budget Management: Handle a $2 million yearly advertising budget, allocating resources for maximum ROI. Monitor spending and adjust budgets based on campaign performance, emphasizing Shopping Ads and paid search. Reporting and Analysis: Provide regular analysis and reporting on Shopping Ads, Merchant Center performance, and landing page effectiveness. Utilize data-driven insights for continuous improvement.

PPC Specialist | Google Ads Specialist | Digital Marketing | Digitain

Digitain • Full-time

Jan 2017 - Feb 2018 • 1 yr 1 mo

Thriving in the heart of a United States-based digital marketing agency, I held the distinguished role of Google Ads Specialist, creating impactful strategies as a Digital Marketing executive. My key responsibilities included: Strategic Campaign Structure: As a PPC Specialist, I was entrusted with the creation and meticulous management of paid search campaigns, utilizing Google Ads expertise to drive targeted and high-impact results. Optimisation: Managed, reviewed, and executed daily account optimizations, delving into the intricacies of Google AdWords and Bing PPC Campaigns to ensure optimal performance and return on investment. Overview and maintained critical account elements such as keyword bids, daily and monthly budget caps, impression share, quality score, and other vital metrics, ensuring budget alignment with campaign objectives.