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usman_arif_147

Usman Arif

@usman_arif_147

Amazon PPC Expert DSP Sponsored Ads Specialist

Pakistan
English
About me
Amazon PPC Expert & DSP Specialist | 7+ years managing brands doing £10K–£500K/month across UK, US, Canada & EU. Results delivered: → £169K revenue in 4 months via Vendor Central → ACoS reduced from 35% to 15% → Page 1 rankings in 30–60 days → 4–6x ROAS via DSP retargeting → Expanded brands across UK, US, DE, FR, IT & ES I manage Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP & AMC campaigns. Skilled in keyword research, bid optimization, search term harvesting, negative keywords, TACoS planning & listing SEO using Helium 10, Pacvue & Perpetua. DM for free Amazon PPC audit... Read more

Skills

u
usman_arif_147
Usman Arif
Offline • 
Average response time: 1 hour

See my services

Search Engine Marketing Management
I will manage your amazon PPC campaigns to reduce acos and scale sales
From$75 / projectMore details
Search Engine Marketing Management
I will do a full amazon PPC audit and deliver an optimization action plan
From$75 / projectMore details

Portfolio

Work experience

Self_Employed

Amazon PPC & DSP Consultant

Self Employed • Freelance

Dec 2023 - Present • 2 yrs 5 mos

Independent Amazon advertising consultancy for brands across UK, US and EU — specialising in PPC architecture, DSP strategy, Amazon Marketing Cloud (AMC) analysis, and full-funnel profitability engineering for Seller Central and Vendor Central accounts. Services & Tools: • End-to-end Amazon PPC audits using Helium 10 and DataDive — identifying structural waste, cannibalisation and missed opportunity across Sponsored Products, Brands & Display • Amazon DSP campaign strategy — programmatic retargeting, competitor conquest and new-to-brand audience acquisition • Amazon Marketing Cloud (AMC) — audience path analysis, overlap reporting and incrementality measurement • TACoS-led budget planning — aligning ad spend to organic rank velocity and margin targets using Pacvue / Perpetua • Full campaign rebuilds for brands inheriting poorly structured ad accounts • Keyword architecture — match type strategy, search term harvesting and negative keyword frameworks via Helium 10 • Custom reporting dashboards tracking ACoS, TACoS, ROAS, NTB orders and share of voice Results: • Average ACoS reduced by 40-50% within the first 90 days of engagement • DSP retargeting campaigns delivering 4-6x ROAS for mid-size eCommerce brands • Brands achieving Page 1 placement for primary category keywords within 30-60 days • Month-on-month revenue growth sustained alongside improved profitability