Usman I

Media Manager & Content Strategist – RS Holdings

Company • Full-time

Jul 2026 - Present • 1 mo

As the Media Manager at RS Holdings, I directed the brand’s visual identity, digital advertising, and organic growth strategy. I managed end-to-end multimedia production, handling professional photography and videography to capture high-impact daily operations and major corporate events. Operating as the lead copywriter, I conceptualized and wrote high-converting ads copy specifically optimized for Meta ads (Facebook & Instagram) and Google campaign environments. My dual expertise as a social media designer allowed me to bridge the gap between creative production and performance marketing. Key Responsibilities & Deliverables: 1- Multimedia Production: Directed, shot, and edited brand photography and videography for daily content and major event activations. 2- Meta Ads Strategy: Wrote persuasive ads copy and developed visual ad creatives designed to lower cost-per-click (CPC) and drive conversions. 3- Data Delivery & Distribution: Packaged and delivered fully optimized media assets, captions, and performance data ready for immediate social media posting and paid distribution. 4- Cross-Functional Management: Synthesized copywriting, graphic design, and media buying workflows to ensure a unified and authoritative brand voice across all digital channels.

Social Media & Website Manager – Australian International School, Lahore (AISPAK)

Educational Engagement • Full-time

Nov 2025 - Jul 2026 • 8 mos

Directed the comprehensive digital marketing, content strategy, and search engine visibility for a leading international educational institution. I operated simultaneously as an expert copywriter, performance asset creator, and social media designer to build an authoritative online presence. Key Achievements & Deliverables: 1- SEO Ranking Breakthrough: Successfully optimized SEO website content, search keywords, and site architecture, ranking the school's website onto the 2nd page of Google for the highly competitive search term: "International Schools in Lahore". 2- Meta Ads & Direct-Response Copywriting: Wrote persuasive, high-converting ads copy for recruitment campaigns, managing the asset pipeline for high-performing Meta ads. 3- Multimedia Content Production: Shot and edited professional photography and videography capturing daily school operations and major campus events. 4- End-to-End Asset Delivery: Transformed raw visual data into polished, ready-to-publish digital graphics and engaging captions for targeted cross-platform social media posting.

Social Media Copywriter & Scriptwriter – Topspot Media

Content Maker

Feb 2025 - Nov 2025 • 9 mos

Delivered high-retention content architecture and direct-response asset strategies for high-growth brands. I operated as a dedicated copywriter specializing in audience retention psychology, short-form video optimization, and organic viral growth frameworks. Key Responsibilities & Deliverables: 1- Viral Hook Optimization: Crafted highly compelling, high-converting hooks for video content across TikTok, YouTube Shorts, Instagram Reels, and Facebook.Social Media Scriptwriting: Wrote performance-driven, engaging video scripts tailored to specific audience demographics to maximize viewer watch-time. 2- Cross-Platform Copywriting: Developed synchronized caption assets and direct-response text to boost organic engagement and support paid Meta ads structures. 3- Creative Collaboration: Partnered directly with the social media designer pipeline to ensure written concepts and psychological triggers seamlessly translated into high-impact visual layouts.