Usman.J
Execute and Optimize Amazon ADS
Skills
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Work experience
Amazon Brand Manager
Growth - Ech • Full-time
Jan 2022 - Dec 2025 • 3 yrs 11 mos
At Growth -Ech, I supported Amazon brand growth through performance analysis, PPC and account management, and cross-functional coordination. The role focused on scaling products profitably, improving conversion performance, and expanding market presence. Responsibilities included analyzing ASIN-level metrics such as sales, conversion rate, traffic, and advertising costs to identify growth opportunities and performance issues. Based on insights, I developed and executed strategies to improve sales efficiency, reduce costs, and strengthen product performance. I managed ongoing listing health by monitoring market trends, competitive activity, pricing changes, and customer behavior, while coordinating with customer service and supply chain teams to maintain inventory availability, listing accuracy, and brand consistency. Additional responsibilities included PPC optimization, keyword strategy, pricing and promotion planning, and conversion-focused initiatives, along with regular performance and profitability reporting to support data-driven decisions. The overall focus was on sustainable growth, improved ROI, and long-term brand scalability.