GA4 revenue showing $0? Purchase events not firing? Duplicate conversions inflating ads data? GTM triggers firing but nothing reaching GA4?
I troubleshoot broken tracking and automation systems. I trace event flow from browser → dataLayer → GTM → GA4 → ad platforms, isolate failure points, fix value mapping, deduplication, attribution conflicts, and validate with live tests.
If data is wrong, decisions are wrong. I fix the data first.
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