Valentina G

SEO & Content Specialist

Freelance • Freelance

Feb 2022 - Present • 4 yrs 3 mos

• Produced SEO-optimized content for online stores, applying keyword research and UX writing principles. • Built user-centered content structures to improve discoverability and navigation. • Created digital strategies to enhance interaction, retention, and conversion.

Digital Marketing & Content Intern

Vicer Solutions

Sep 2025 - Jan 2026 • 4 mos

• Designed inbound and content strategies focused on positioning, lead generation, and audience engagement across LinkedIn and web platforms. • Developed a testimonial-based lead acquisition project using data insights to optimize conversions and campaign performance. • Created the marketing brief and defined a data-driven buyer persona for the launch of the Vicer Store e-commerce line. • Assisted in evaluating marketing agencies and outlining strategic needs for pre-launch actions. • Applied analytics to adjust content, improve funnels, and align creativity with measurable outcomes.

Digital Communications & Content Lead

Ministerio del Trabajo de Colombia

Jan 2025 - Nov 2025 • 10 mos

• Developed digital communication strategies for national programs, increasing reach and engagement. • Created multi-platform content to strengthen institutional presence and educate target audiences. • Coordinated strategic alliances and multichannel campaigns with a user-centered approach.