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$
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I will design brand visual strategy and creative direction
Valentina Ríos
About this gig
Strategic Brand Identity & Visual Direction
This service is designed for businesses, startups, and entrepreneurs looking to create or strengthen their visual identity with a strategic approach.
My approach combines strategic thinking with strong visual execution to create identities that are distinctive, functional, and adaptablenot just visually appealing.
This service is ideal for:
- New brands that need a professional visual identity
- Businesses looking for a stronger and more cohesive brand image
- Startups preparing to launch
- Brands that need clear visual guidelines
- Entrepreneurs who want a consistent look across digital and print
You can expect:
- Custom logo design
- Strategic visual direction
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Valentina Ríos
Valentina Ríos
Designer
- FromColombia
- Member sinceMay 2021
- Avg. response time1 hour
Languages
English, Spanish
Hey, I’m Valentina Ríos Ortiz, a graphic & UX/UI designer specialized in brand identity, visual direction, digital experiences, and creative quality. I make brands and digital products look intentional, consistent and professionally crafted.
Wanna talk? Hit me up!
My Portfolio
FAQ
What information do you need before starting?
I’ll need details about your brand, target audience, positioning, goals, competitors, visual preferences, and any existing brand materials or references.
Is logo design included in all packages?
Yes. All packages include a custom logo design. The level of visual system development and documentation varies depending on the package.
What is the difference between the packages?
Basic focuses on the essential brand identity. Standard expands the system with additional visual guidelines, while Premium includes the most complete visual direction and brand book.
Can you redesign or refresh an existing brand?
Yes. I can work from an existing logo or visual identity and develop a stronger, more cohesive direction. Please share your current brand assets before ordering.
What files will I receive?
You will receive the final logo files and the visual identity assets included in your package. Depending on the package, this may also include color, typography, iconography, usage guidelines, and a brand book.
