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Facebook Ads Specialist
Fiverr • Freelance
Jan 2026 - Present • 6 mos
Managed end-to-end Facebook ad campaigns for service-based businesses, coaches, and e-commerce brands. Built and optimized lead generation, appointment booking, retargeting, and funnel campaigns. Improved CPL, CPA, and ROAS through audience segmentation, creative testing, and conversion tracking setup. Key Impact Areas: Reduced cost per lead through optimized targeting Increased booking rates via appointment funnel ads Recovered lost traffic using retargeting campaigns Improved ROAS through continuous A/B testing Performed full Facebook Ads audits to identify leaks and scaling opportunities