Alejandra

Marketing & Communications Coordinator

Silverstone • Full-time

Sep 2024 - Dec 2025 • 1 yr 3 mos

Owned marketing and communications strategy, while supporting a wide range of administrative functions as needed. Managed cross-channel communications (internal newsletters, social media, email, website, and customer service), ensuring accuracy, consistency, and timely responses. Coordinated with vendors and suppliers to execute events and promotional campaigns that increased sales, client engagement, and community involvement. Developed and maintained recurring operational calendars to track store maintenance, repairs, and contract renewals. Created and implemented SOPs and playbooks, clearly communicating processes to improve internal efficiency and deliver consistent client experiences across channels. Built and managed a project management system in ClickUp, enhancing team productivity, workflow tracking, and cross-functional alignment. Oversaw marketing budget planning, including forecasting, expense tracking, and ROI analysis; provided regular reports on budget utilization and performance metrics. Negotiated and managed vendor and supplier contracts, ensuring timely renewals and cost efficiency. Ensured health and safety compliance and reinforced workplace standards through internal communications, including weekly newsletters and a dedicated WhatsApp channel. Led staff engagement initiatives, including celebrations, milestone events, and holiday programming; supported internal culture efforts through logistics coordination and vendor management. Collected and analyzed feedback to continuously improve customer experience and internal processes in real time.

Studio Administrative Clerk

Sense • Full-time

Nov 2023 - Sep 2024 • 10 mos

Supported a hybrid workforce, acting as the liaison between onsite and remote team members. Developed SOPs and onboarded freelancers, training them on submission workflows, payment processes, and in-studio etiquette & standards. Managed financial data entry and tracking, including third-party invoices and operational records, ensuring accuracy and timeliness. Monitored freelancer contracts, coordinating renewals and offboarding processes as needed. Maintained CRM and database records, documenting interactions and updates to ensure operational integrity.

Lead Host + Concierge Advisor

Aritzia • Full-time

Jun 2022 - Sep 2023 • 1 yr 3 mos

Managed front desk operations, including reservations, VIP bookings, floor planning, and service section coordination. Coordinated maintenance, repairs, and space planning, ensuring smooth day-to-day operations. Reviewed and improved SOPs and processes to maintain consistent service quality and guest experience. Maintained front desk and management office, increasing efficiency and reducing reactive work. Conducted regular walkthroughs to ensure lounge spaces met brand and service standards. Led venue tours and client showings, delivering a high-touch, premium guest experience. Maintained and updated client database (CRM), ensuring accurate and accessible records. Facilitated cross-team communication and documented customer interactions to support operations. Gathered guest feedback and shared insights with management to improve service quality. Supported onboarding and training of new hires, ensuring team readiness and consistency.