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vanessabos

Vanessa B

@vanessabos

UX Research and Usability Expert

Netherlands
English
About me
For 25 years, I've been studying one question: what actually makes people change their behavior — not in theory, but in real daily choices. I started in direct marketing, moved into digital, and spent nearly a decade at PwC as a usability consultant and project manager. Since then I've worked for organizations like Philips, Albert Heijn, Tele2, Postcode Loterij, and Van Lanschot — combining usability research, CRO, web analytics, and behavioral insight into one integrated approach. Trained at the Nielsen Norman Group and holding a post-bachelor in Neuromarketing.... Read more

Skills

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vanessabos
Vanessa B
Offline • 

Work experience

Lottery.com

CX Expert

Lottery.com • Full-time

Apr 2019 - Present • 7 yrs 6 mos

As an CX Expert I've introduced measuring customer experience and using it in a strategic way in the daily processes. Further on also ux tests and measuring, combining these information with core data. Sorry I couldn't select the correct organisation, I was at the Postcode Lottery

Independent UX researcher

Consulting • Self-employed

Jan 2008 - Present • 18 yrs 9 mos

Independent UX research and using insights in an strategic way is my passion.