veronica Pucket

Shopify Performance & Growth Specialist

Aug 2023 - Present • 2 yrs 11 mos

Focused on improving store performance and driving revenue growth, I help Shopify brands scale by combining strategic optimization with customer-focused enhancements. Key Responsibilities: Analyzed store performance data to identify opportunities for growth and improvement Optimized homepage, product pages, and checkout experience for higher conversions Implemented upsell, cross-sell, and bundling strategies to increase average order value Improved mobile experience to ensure smooth browsing and purchasing across devices Integrated analytics tools and tracked key metrics for continuous optimization Collaborated with marketing teams to align store performance with traffic campaigns Core Skills Applied: Shopify Optimization, Conversion Rate Optimization (CRO), Store Performance Analysis, Upsell & Cross-sell Strategy, Mobile Optimization, Data Analytics, Customer Journey Optimization, A/B Testing, Sales Funnel Optimization Results and Impact: Increased average order value by up to 25 percent through strategic upselling Improved overall store conversion rates with data-driven enhancements Boosted revenue by aligning store experience with marketing efforts Enhanced mobile usability, leading to higher engagement and sales Helped brands scale sustainably with consistent performance improvements

Shopify Store Setup & Optimization Specialist

Dec 2021 - Present • 4 yrs 7 mos

I specialize in setting up and refining Shopify stores that are built to convert, ensuring every element of the store supports sales and customer trust. Key Responsibilities: Set up complete Shopify stores from scratch, including product uploads, collections, and navigation Customized themes to create clean, modern, and conversion-focused storefronts Structured product pages with persuasive content and optimized layouts Configured payment gateways, shipping settings, and checkout processes Integrated marketing tools such as email capture forms, discount systems, and analytics tracking Performed store audits and implemented improvements for better performance and usability Core Skills Applied: Shopify Store Setup, Theme Customization, Product Listing Optimization, Conversion Optimization, UX/UI, Payment Integration, Store Configuration, App Setup, Email Marketing Integration, Performance Optimization Results and Impact: Successfully launched multiple Shopify stores ready for immediate sales Improved store usability and trust, leading to higher customer engagement Increased sales performance through optimized product presentation Reduced bounce rates with better navigation and mobile responsiveness Helped new and growing brands establish a strong and professional online presence

Shopify Store Designer and eCommerce Specialist

Jan 2021 - Present • 5 yrs 6 mos

I specialize in designing high-converting Shopify stores that transform visitors into paying customers through strategic design, user experience optimization, and performance-driven development. Key Responsibilities: Designed and developed visually appealing, fully responsive Shopify stores tailored to brand identity Customized themes, product pages, and store layouts to improve usability and customer journey Built conversion-focused landing pages and optimized sales funnels Implemented product optimization, SEO strategies, and speed enhancements Integrated essential apps and automation tools to improve store functionality and efficiency Results and Impact: Successfully delivered many Shopify stores across various industries Increased client conversion rates by up to 35 percent through optimized store design Improved site speed and performance, reducing bounce rates and boosting engagement Helped startups and growing brands launch profitable eCommerce businesses Maintained high client satisfaction with repeat orders and long-term collaborations