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viccubil

Victor C

@viccubil

Head of Value Management Commercial

Mexico
Spanish, English
About me
I am an Industrial Engineer and Master in Digital Marketing with over 15 years of experience leading media planning and digital commerce across Latin America. I specialize in pricing governance, investment optimization, and maximizing media efficiency for top B2B and B2C clients through data-driven insights.... Read more

Skills

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viccubil
Victor C
Offline • 

See my services

Business Efficiency & Automation
I will build interactive dashboards and automate your data workflows
From$35 / projectMore details
Presentation Design
I will design executive and pitch decks that turn data into a story
From$30 / projectMore details

Work experience

Visa

Head of Media, Andean & Carcam

Visa • Full-time

Jan 2022 - Mar 2024 • 2 yrs 2 mos

Led media strategy and execution for the Andean and Caribbean regions. Focused on driving brand growth and performance marketing initiatives through data-driven insights and cross-functional collaboration within the financial services sector.