
Anita
Project Manager
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Work experience
Full email campaign planner
Fairwithhair • Part-time
Oct 2025 - Dec 2025 • 2 mos
Planned and executed a full email campaign strategy for Fairwithhair from October 2025 to December 2025, focused on driving consistent sales and improving customer retention. Built a complete 3 month campaign calendar covering product launches, promotions, seasonal offers, educational content, and community focused emails. Structured campaigns around clear goals such as revenue growth, repeat purchases, and stronger brand loyalty. Created campaign briefs, subject line angles, content direction, and performance tracking plans. Integrated promotional emails with automated flows including welcome, abandoned cart, post purchase, and win back to ensure a smooth customer journey.